PARTNERSHIP TYPES
WanAware’s Partner Program supports a variety of partner business models. Each type is designed to give you flexibility in how you engage with us and how you earn revenue. Below are the four primary partnership types:
Resellers
(Value-Added Resellers / VARs)
Overview
Resellers purchase WanAware at a wholesale rate and sell directly to their customers, often adding integration, consulting, or managed services as part of their own portfolio.
How You Earn
- Margin-based model (10–25% depending on tier).
- You control customer pricing and retain the difference.
Why This Fits You
- You want direct control over customer billing and relationships.
- You already bundle products and services and want to integrate WanAware into your existing portfolio.
- You aim to grow margin by moving up tiers (Explorer –> Navigator –> Commander).
Distributors
(Value-Added Resellers / VARs)
Overview
Distributors extend WanAware’s reach by enabling and supporting networks of resellers, VARs, and sub-agents. They simplify procurement and bring scale across multiple partners.
How You Earn
- Commission-based model (10–25% depending on tier).
- Larger thresholds apply (e.g., ≥ $100K MRR for Navigator, ≥ $250K MRR or $3M annual commit for Commander).
Why This Fits You
- You operate at scale, aggregating and supporting multiple resellers or sub-partners.
- You provide credit terms, enablement, and logistics that make it easier for smaller partners to transact.
- You want access to volume rebates and distributor-level incentives as your network grows
Channel Partners
Overview
Channel partners focus on introducing WanAware to customers and influencing technology decisions. WanAware handles the billing and service delivery, while you earn commissions on successful deals.
How You Earn
- Commission-based model (5–20% depending on tier).
Why This Fits You
- You have trusted customer relationships and want to monetize them quickly without managing billing.
- You prefer a low-touch model with minimal operational overhead.
- You want clear credit for your referrals and a share of recurring revenue.
MSP / MSSP
(Managed Service & Managed Security Service Providers)
Overview
MSPs and MSSPs integrate WanAware into their managed services, delivering observability, performance, and security insights to customers as part of a recurring service model.
How You Earn
- Flexible: choose margin (resell model) or commission (referral/agent model)
- Payouts range from 15–25% depending on tier and MRR thresholds.
Why This Fits You
- You want to embed WanAware into your service offerings and provide ongoing management to your customers.
- You value multi-tenant management through the Partner & Customer Portals.
- You are prepared to meet SLA expectations and grow into higher tiers (Navigator: ≥ $50K MRR, Commander: ≥ $200K MRR + success stories).
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