2025 ITAM Trends Report: Visibility, Confidence, and the Opportunity Ahead
How organizations across IT, Ops, and Management view their current asset landscape—and where alignment can improve results.
IT Asset Management (ITAM) was once an afterthought, a checklist for IT teams. Today, it’s a strategic discipline that protects budgets, fortifies security, and keeps operations resilient.
But here’s the catch: IT managers are the ones closest to the work. The users of IT assets, depending on their roles, are more removed and less aware of the work involved and value to the organization. They are key contributors to the process and may see the extra workload without appreciation for the benefits.
To shine a light on this disconnect, WanAware surveyed 600 IT, operations, and management professionals across the U.S. via an independent online survey in June 2025. All respondents worked at large, multi-site organizations (1,000+ employees), spanning industries from healthcare and retail to manufacturing and tech.
This report reveals where perception gaps across functions ITAM delivers, where it falls short, and what to do about it.
About the Survey
- Sample Size: 600 professionals at multi-location organizations
- Roles: IT Managers, Operations Managers, Other Managers, Analysts
- Organization Size: 1,000+ employees
- Timing: Conducted June 2025
- Method: Independent online panel, responses anonymized
- Industries: Mix of regulated and non-regulated sectors
Key Findings
1. ITAM Confidence Is High — If You’re in IT
Insight:
80% of IT Managers say they’re investing more in ITAM and trust the ROI. But outside IT? Confidence collapses: only 23.9% of Analysts and 34.7% of Other Managers see the same investment boost and trust in data accuracy drops by half.
2. More Tools ≠ Better Control
Insight:
IT Managers juggle the most systems (65% use 6+ tools) yet feel most confident about integration. Non-IT roles report fewer tools but far less trust in how they connect, a sign that tool sprawl hides complexity rather than solving it.
3. Teams Want Real-Time Visibility and Automation
Insight:
IT Managers say tool overload and manual tracking are their biggest pain points. They want a single, live source of truth with automation to act when assets are missing, at risk, or broken.
4. The Disconnect That’s Costing You And How to Close It
Insight:
IT Managers are five times more likely than Other Managers to see missing assets as a severe disruption, and twice as likely as Analysts to believe visibility improved during the shift to distributed work. Non-IT teams see the effort as a possible resource drain and often don’t feel the same benefits, exposing hidden gaps in training, usability, and trust.
Who Feels the Pain of Missing Assets
Most IT leaders think they’ve got ITAM under control.
Only 1 in 4 Analysts agree.
See all the disconnects—and how to close them—in the full survey findings.
Ready to See Where You Stand?
This teaser only scratches the surface.
Get the full report to see how 600 professionals scored across roles, what best-in-class ITAM looks like, and how to close your biggest visibility gaps before they become costly.
Download the full 2025 Closing The ITAM Confidence Gap Survey Report now.
Includes detailed findings, expert analysis, and team alignment tips.
